One Way, the Finnish Nordic sports company, has signed a deal with the World Cup winner and Tour de Ski winner Dario Cologna of Switzerland. He will use the company's Diamond Storm Premio poles starting this spring. The company has also signed up Sami Jauhojärvi, the Finnish World Cup skier, who will use its cross-country skis and equipment. One Way's cross-country skis are made in cooperation with Salomon.
Related articles
-
ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z