One Way, the Finnish producer of Nordic ski poles and associated gear, has signed a long-term contract with Dario Cologna, starting in May 2012. The 25-year-old Swiss champion won the Nordic skating contest in the World Cup at Rogla in Slovenia last Dec. 18. He followed up by winning the last two events of the FIS Tour de Ski at Oberhof, Germany. From next spring on, he will use One Way's Diamond Storm Premio poles.