One Way, the Finnish sports brand, has introduced its new Diamond Storm 10Max cross-country racing poles. The innovative titanium coating in the center of a carbon shaft provides a new generation of stiffness and strength. The shaft is made up of more than 11 layers, and is made with four different kinds of high-modulus diamond carbon. The company has also been named an official partner of the Nordic Junior World Championships in Hinterzarten, Germany. It will provide apparel and footwear for more than 1,000 volunteers and officials.