Otto Group is expecting a 20 percent boost for Christmas in the online sales of its 50 e-commerce platforms, including that of its SportScheck subsidiary. The latter's new mobile application has generated more than 10,000 orders from customers since its launch last January, said Stefan Herzog, chief executive of the German sporting goods retailer, at a conference organized by the German Textilwirtschaft magazine. The items can be shipped to the customer's home on the same day that they are ordered. Overall, the chain's online business came to represent 34 percent of its total sales in 2010, up from 10 percent five years earlier. Women prefer to shop online, and the typical internet customer is five years younger than the normal shopper at SportScheck stores. They prefer to buy textile products rather than hardware.

Topics