Oxbow is inviting consumers to discover the Waterman culture through a contest giving them the right to follow the week-long exploits of three sponsored surfers on the Basque coast of France. The winner will take photos and videos of them, feeding contents into the social networks.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
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