Patrick Chevallier, former business director for Salomon in Europe, has been appointed from the beginning of October as the Amer Sports group’s commercial director for Eastern Europe and other exports markets in the Europe, Middle East and Africa (EMEA) region. This position was created to take some weight off the shoulders of François Fauroux, general manager of Amer Sports EMEA. Chevallier’s remit will cover countries from Latvia to Turkey and from Greece to the Ukraine, but he will focus most sharply on Russia and emerging markets in Southeastern Europe. Part of his assignment is to harmonize distribution of the group’s different brands in this region. He will be backed up by regional managers for Amer’s leading brands.