Paul Michon has been promoted to corporate information director at Kering, the parent company of Puma, Volcom and a host of luxury goods brands led by Gucci. The 36-year-old left Euro RSCG at the end of 2010 to join the former PPR as head of press relations, a function in which he is being replaced by Héléne Saint-Raymond. Michon will take care of press relations, digital monitoring and communications as well as information on sustainability. New communication positions have been established by Kering in France, Hong Kong and New York. All these and others will report to Louise Beveridge, senior vice president of communications and a member of Kering's executive committee.