Peak Performance starts performing in China in lifestyle mode

2014-04-01T00:00:00

At the last Ispo Beijing, Peak Performance premiered in the Chinese market with its recently appointed national distributor, YGM. Its executive director and general manager, Andrew Chan, told us that he intends to position the Swedish brand as a fashion and lifestyle label rather than a function-driven brand.

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.