Pentland Brands announced that within its product & marketing management, Simon Breckon has been named Senior Vice President for Speedo, Jack Richardson Senior Vice President for Ellesse, Kickers and Mitre, and Luke Doddrell Senior Vice President for Canterbury.
Breckon joined Pentland Brands in 2018 from Diageo and has led several international brand campaigns, including the Ellesse x Michael Kors collaboration, the award-winning Ellesse x TikTok campaign and the innovative Ellesse x Tomorrowland and Kickers x Roblox partnerships. He played a critical role in globalizing Ellesse product development and launching Kickers’ vegan footwear line. He also built successful commercial partnerships with key international markets, including the expansion of the Ellesse brand into the US and China and the impressive growth of the Mitre brand in the U.K. and the U.S.
With the move from Breckon to Speedo, Richardson assumes leadership of product and marketing for the Ellesse and Mitre brands globally, as well as Kickers in the UK. Richardson has been with Pentland Brands for ten years, and his diverse experience has proven invaluable, particularly his commercial expertise across multiple brands. Over the past two years, Richardson has successfully turned around the brand’s performance in EMEA as Vice President for Canterbury and teamwear, driving both profit and sales.
Richardson passes on his responsibilities at Canterbury to Doddrell, who joined Pentland Brands 18 months ago as Canterbury General Manager and Pentland Brands Commercial Director, Asia Pacific. In that time, he has led the brand to strong gains in Australia and New Zealand and laid the foundations for sustainable global brand growth in 2024 and beyond. Doddrell will lead the global business from Canterbury’s authentic heartland in New Zealand.
All three positions begin this month and will report to Penny Herriman, Chief Marketing Officer of Pentland Brands.
