Adidas announces a multi-year footwear partnership with Grigor Dimitrov. The highest-ranked Bulgarian player of all time joins fellow tennis stars such as Stefanos Tsitsipas and Jessica Pegula. Adidas sees the veteran in the same league as other stars in their pro team from different sports, such as Lionel Messi, Aitana Bonmatí, Jude Bellingham, Noah Lyles, Antoine Dupont, Ruby Tui, and Sümeyye Boyacı.
The signing comes timing just before Australian Opens starts this coming weekend and Dimitrov, 33 years old, will play in the brand new Adizero Ubersonic 5.
“I am excited to be a part of the Adidas family and join such an impressive line-up of athletes, Grigor Dimitrov said ”In every meeting with the team, I could feel the passion for tennis and for the ambition to create the best for the sport, and for those that play it. It gives confidence like no other to have a team like Adidas on your side – giving the ultimate sideline support. I am looking forward to all the great things we will achieve together in the coming years.”
“Grigor is world-class and the way that he plays, with freedom and commitment, is such an inspiration, Kerryn Foster, GM Specialist Sports at Adidas said. “We believe that together we can unlock the possibilities for the next generation that come from uniting Grigor’s resilience under pressure and inspiring play, with the very best speed footwear and player support available by the Adidas team. We’re excited to be there for every point he makes over the next few years.”
