Boris Zanoletti is the new CEO of Intersport Italia S.p.A. Zanoletti has served as general manager of Cisalfa Group since January 2023 and will also maintain that role. Intersport Italia has more than 260 stores and sells products from around 80 brands.
Zanoletti began to work for Cisalfa Sport more than 20 years ago, in January 2023. He started his career in sporting goods retail in 1990 working for Goggi Sport, which was later acquired by Cisalfa.
Earlier this year, Cisalfa Group opened in Reana del Rojale (Udine) the first Intersport Superstore in Italy, a new format of multi-brand sports stores. Intersport Superstores feature large square footage, exceeding 2,500 sqm, and offer an intuitive shopping experience through subdivision by sport, genre and price range.
