Alfredo Cunanan Mendoza Tan is Canada Goose’s new Chief Digital & Information Officer from Aug. 7. Alfredo takes over from Matt Blonder, who is leaving the company.
As Chief Digital & Information Officer, Tan will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms. He will drive the brand’s digital capabilities and lead the teams responsible for developing the company’s digital roadmap across digital sales channels and IT, digital media and marketing, and consumer insights. Tan and his team will also be responsible for Canada Goose’s future data and AI strategy to enhance commercial and enterprise performance.
“Alfredo brings significant global experience and a proven track record harnessing the power of technology to transform consumer experiences and deliver results,” said Dani Reiss, Chairman and CEO of Canada Goose. “I am confident in Alfredo’s abilities to accelerate our organization’s digital capabilities, drive operating efficiencies across the value chain, and enhance our customers’ omnichannel shopping experience.”
Alfredo joined Canada Goose most recently from Loblaw, where he was the Senior Vice-President and Managing Director of the retail media division.
