Casall Sport has announced Christina Ericsson as its new Global Chief Marketing Officer. Ericsson joins Casall from her role as Nordic Marketing Director at LVMH, where she gained expertise in luxury brands renowned for their heritage, craftsmanship and quality.
“I look forward to elevating this Swedish, family-owned brand, with its rich heritage and craftsmanship, to the global stage,” Ericsson said. ”While luxury brands have been my professional driving force for many years, sports and movement have always been my lifelong passion.”
Ericsson officially assumed her new position on Aug. 18, 2025.
Born in 1984, Casall Sport AB, has become a well-known name in activewear and home training equipment. Today, Casall is available in around 30 markets through its own brand stores, on casall.com and via retailers worldwide. Casall Sport AB is part of the Casall Group, alongside Casall Professional AB, a supplier of professional gym equipment.
