Jamie Gersch, a veteran of Old Navy and Rothy’s, takes on a consolidated marketing brief at Fanatics Commerce – bringing DTC consumer retail discipline to the sports merchandise platform.
Fanatics Commerce has appointed Jamie Gersch as Chief Marketing Officer, consolidating brand, performance and lifecycle marketing under a single leader for the first time.
Gersch brings more than 20 years of consumer retail experience to the role. She joins from Rothy’s, the San Francisco-based sustainable footwear brand, where she served as Chief Marketing Officer for three years and held responsibility for both global marketing and e-commerce. Before Rothy’s, she held the same title at Old Navy, and earlier spent several years at Gap in progressively senior marketing roles.
“Fanatics sits at the intersection of sports, culture, and commerce in a way that very few others can claim, and that’s an extraordinary place to build from,” said Gersch, who will work out of San Mateo, California. She will report directly to Andrew Low Ah Kee, the CEO of Fanatics Commerce
