Franklin R. Bracken, at the company since 2010, has been named President, effective immediately.
Foot Locker has announced that Franklin R. Bracken, Executive Vice President and Chief Commercial Officer, has been named President, effective immediately. Bracken will continue reporting to Mary Dillon, Foot Locker, Inc.’s Chief Executive Officer. As President, Bracken will work alongside Dillon to accelerate the execution of the Lace Up Plan, the company’s strategy to elevate the omnichannel retail experience and more.
“Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities,” Dillon said.
“It’s an honor to be named President as we continue building on the momentum of our Lace Up Plan,” said Bracken. “Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution. We remain committed to expanding sneaker culture and elevating the omnichannel experience for our customers and brand partners, and I’m confident our proven consumer-focused initiatives will further deepen customer engagement, strengthen our market position, and drive meaningful business results.”
Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations. He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the company.
