Marcus Grönberg will join Haglöfs on June 1 with more than 15 years of international experience, as the company builds out leadership across wholesale, direct-to-consumer and product.
Haglöfs has appointed Marcus Grönberg as global director of wholesale, effective June 1. He joins from Peak Performance, where he is general manager for the US and Canada and has spent more than a decade in commercial roles.
Grönberg brings more than 15 years of experience across wholesale, retail and e-commerce in the sporting goods and fashion sectors, with prior roles at adidas and Björn Borg. His career spans Europe, North America and Asia.
At Haglöfs, his mandate includes leading the global wholesale strategy while working closely with the direct-to-consumer organization. CEO Andreas Lorenz said Grönberg will ensure close coordination with Paulina Arnberg, global director of DTC and merchandising, to deliver consistent customer experiences across channels.
The appointment is part of a wider build-out of Haglöfs’ leadership team. In March, the company named Linden Mallory chief product officer and promoted Arnberg to lead DTC and merchandising globally.
