Fourth place in Switzerland’s best employer rankings – driven entirely by employee feedback. For a sport retailer, that result is more than an award.
INTERSPORT Schweiz AG has placed fourth in its category at the Great Place To Work Switzerland Best Workplaces 2026 awards, one of the few sporting goods retailers to feature in the annual ranking.
The Great Place To Work methodology is based entirely on employee feedback. Companies are evaluated on how staff rate trust, collaboration and cultural authenticity. The award places Intersport Schweiz alongside employers in sectors with historically stronger employer brand equity, including technology, consulting and financial services. Sport retail rarely features at this level.
Employers that score well in Great Place To Work surveys tend to show lower voluntary turnover and higher in-store conversion. That is a direct commercial argument at a time when Swiss sport retail is competing for qualified staff in a tight labor market and against pure-play e-commerce operators that can offer remote flexibility. Culture, in this reading, is not a soft metric. It is a cost and retention tool.
About INTERSPORT Schweiz AG
INTERSPORT Schweiz AG is Switzerland’s largest network of specialist sports retailers, with annual revenue of around 300 million Swiss francs. Operating through approximately 150 independent franchisees, the company serves customers at more than 200 locations across the country. It is part of INTERSPORT International Corporation (IIC), which was founded in 1968, generated 14 billion euros in revenue in 2024, and operates 5,464 stores across 42 countries.
About Great Place To Work Switzerland
Great Place To Work Switzerland was founded in 2008 and is based in Zurich. Its Trust Index survey methodology, which has underpinned workplace culture research for decades, is used by organizations to qualify for the Best Workplaces Switzerland list and related international rankings. The 2026 edition drew a record number of participants, with 51,038 employees from 303 organizations surveyed; 75 companies were ultimately recognized as Best Workplaces Switzerland 2026 at a ceremony in Zurich on May 21.
