The Ironman Group has announced that Michelle Pepper has been promoted to the role of Managing Director for Oceania. Pepper is taking over the role from Geoff Meyer, who retired at the end of July after 12 years with the company. Oceania plays a key role in the overall business of The Ironman Group, with 25 events across multiple sporting disciplines and brands, including running, trail running, and triathlon events, as well as the Ironman, Ironman 70.3 and UTMB World Series brands.
Pepper has been with The Ironman Group for the last eight years. She has more than 13 years of experience in marketing and leadership roles in the events industry. She will transition from her role as VP of Marketing for the Asia-Pacific Region, having previously served as Head of Marketing for Oceania.
In her new role, Pepper will be responsible for overseeing all aspects of the Oceania business, leading the four Oceania offices – Melbourne, Sydney and Noosa in Australia and Auckland in New Zealand. She will continue to be based out of the Auckland office.