Swedish fashion, ski, and golf wear brand J. Lindeberg has appointed Sofia Bothelius as its new Chief Product Officer on a consultancy basis, effective immediately, to drive product development and strategic sourcing.
The newly created leadership role is designed to enhance the brand’s product offerings and streamline product development processes. The goal is to achieve clarity and efficiency across product development, pattern, procurement, and strategic sourcing. This will ensure the successful execution of the brand’s new collection setup.
Bothelius has over twenty years of experience in senior management roles, having held positions at Gat, Boomerang and Åhléns. She is also the founder of her own consultancy agency.
J. Lindeberg recruited a handful of new staff members over the summer.
In a statement, Hans-Christian Meyer, Chief Executive at J.Lindeberg, said: “We are delighted to welcome Sofia to our team in this newly created and crucial role. Her broad expertise and strategic leadership will be instrumental in optimizing our product development processes and ensuring we continue delivering exceptional quality and innovation to our customers. I am confident her impact will be felt across the entire organization.”
