Alexander Diedrich is the new E-commerce Manager at J.Lindeberg. He will succeed Andreas Koschnike, founder of the streetwear concept Caliroots.
“This is an exciting time for the company, and I am confident that Alexander and his talented team will elevate our digital consumer experience across the globe,” stated Kalle Kickuth, Head of Sales at J.Lindeberg.
Diedrich has a long track record of developing brands digitally and creating e-commerce strategies. He joins from Levi’s, where he excelled in a similar role, and has also previously held senior e-commerce positions at brands such as Under Armour and Toms.
“I am honored to have the opportunity to join Scandinavia’s most iconic sports fashion brand and to contribute to its growth in global E-commerce,” Diedrich said. “I am proud to apply my leadership background in the international sports, apparel, and footwear industry in this exciting new role.”
“With his broad and impressive international experience from senior roles at global sports and lifestyle brands, I am convinced that he will contribute significantly to our success in digital sales, e-commerce, and retail going forward,” Kickuth concluded.
Diedrich began his role on Sept. 1, 2024.
