Macron, the producer of technical sportswear, appointed Francesco Martinelli in September to be its Sports Marketing Director. Martinelli comes to the role with 13 years of experience within Macron, which is currently making sponsorship deals in several sports.
Martinelli began his professional journey at Macron in October 2011, initially holding the position of Sports Marketing Manager. In this position, which he held for nine years, he expanded the Macron portfolio into new markets and across disciplines, aligning with the company’s strategy. Specifically, he was the architect of acquiring key sponsorships with UEFA, World Rugby and Automobili Lamborghini.
