Xponential Fitness, the global franchisor of boutique health and wellness brands, has announced that its Board of Directors has unanimously appointed Mark King as the new Chief Executive, effective June 17, 2024. He takes over the role from Interim CEO Brenda Morris, who will continue to serve as a member of Xponential’s Board of Directors.
King was most recently CEO of Taco Bell, from 2019 to 2023. Prior to that, he served as President of Adidas North America from 2014 to 2018. He previously spent 34 years at the golf company TaylorMade, where he climbed the hierarchical ladder from a territory sales representative to CEO. Currently, he is also on the Board of Directors of Party City.
In partnership with its franchisees, Xponential offers personalized workout experiences led by qualified instructors in studio locations throughout the US and internationally. Its portfolio of brands includes Club Pilates, CycleBar, StretchLab, AKT, YogaSix, Rumble, BFT and Lindora.
