Swimming brand Arena has named Mark Pinger as its new brand director.
Pinger, a former Olympic swimmer and experienced executive in the swimwear and sports industry, previously held senior roles at Adidas and was CEO of Arena North America until 2017. He returns to the company to oversee global brand development and strategic positioning.
“Mark’s journey from Olympian to brand strategist is a testament to his deep passion for sport and especially for arena, the brand he wore as a member of the German national swimming team,” said Peter Graschi, CEO of Arena. “I am delighted that Mark will be leading our global product and brand organization.”
The appointment reflects Arena’s ambition to strengthen its brand internationally while remaining rooted in the performance swimming segment. Said Pinger: ”I believe there is a tremendous opportunity to push boundaries, expand our cultural reach and reach an even wider audience around the world. Innovation, design and strong brand storytelling will be at the heart of our strategy.” The new Brand Director starts in October 2025.
