Jennifer Blom is the new Design Manager for the Swedish sports fashion brand Casall.
Jennifer Blom, with a background as a couture designer, is now taking on sports fashion at Swedish brand Casall on a consultancy basis. Blom has a long background in the fashion industry, having taken freelance assignments from H&M and others for almost 15 years. She has also been a designer for the Swedish children’s clothing brand Polarn O. Pyret.
Casall was founded by Carl-Axel Surtevall in 1980, positioned itself as an up-and-coming fitness brand in Northern Europe and has since grown to become the largest player in the Scandinavian training industry.
