Adidas has appointed Vijay Chauhan as General Manager of Adidas India. As of August 1, Chauhan will be overseeing operations in India and be based in the Gurugram office.
Chauhan succeeds Neelendra Singh, who will be stepping down after more than two decades with the Adidas brand. Under Singh’s leadership, Adidas India established cricket as a high-impact category for the brand.
Chauhan rejoins Adidas from his most recent role as SVP International at American Eagle Outfitters in New York and brings over 25 years of industry experience across the sporting goods and fashion lifestyle. Vijay first joined Adidas in 1999, serving in such leadership roles as VP of Retail/Franchise for SEAPAC and General Manager of Thailand.
