Sports Emotion has hired Laura Saez de Ojer Guerra as Director of its Football Category, as announced on its LinkedIn page and as we’ve learned from Palco23. She will be in charge of purchasing for retail and e-commerce.
On her own LinkedIn page, Saez de Ojer Guerra describes herself as working in product marketing, category management, merchandising and international strategy. She has spent the past 13 and a half years or so with Adidas, most recently as Assortment Planning Director for DTC in Germany. She also worked for about two years as a Category Specialist with the food packager Tetra Pak and for a few years with the ad agencies McCann Erickson and Ogilvy & Mather.
