Swede Helena Helmersson brings loads of routine from a long career in the fashion industry when On wants to raise its growth tempo.
Swiss brand On Running has announced the election of Helena Helmersson as an additional independent member of the Board of Directors, as well as a member of the Nomination and Compensation Committee.
Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the Chief Executive Officer of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles. From 2010 to 2014, she served as the Head of Sustainability, leading the company’s environmental and social initiatives. Ms. Helmersson then held the position of Global Head of Production from 2015 to 2018, overseeing the company’s sourcing and supply chain operations. Prior to becoming CEO of H&M, she served as its Chief Operating Officer from 2018 to 2020.
On´s new board member also serves as a board member of the digital training company Quizrr and as a chairperson of Circulose. Helmersson holds a Master of Science degree in International Business from Umeå University, Sweden.
Former H&M personnel is interesting for sure for the sports industry. Earlier in 2025 both Brav and Haglöfs recruited from the Swedish fashion company.
David Allemann, Co-Founder and Executive Co-Chairman of On, said: “We are delighted to welcome Helena to On. Her exceptional track record in retail, operations, and purpose-driven leadership will be a powerful asset as we continue our journey to be the premium global sportswear brand. We’re convinced she will play a pivotal role in shaping On’s next chapter of global growth.”
