Peak Ski Company has announced the promotion of Alex Ford to the position of Director of Operations. Ford, who previously served as Operations Manager, has been a part of the company since its inception in April 2022. Before joining Peak Ski, he held the position of Operations and Production Manager at CrossonSki.
Andy Wirth, co-founder and CEO, praised Ford’s dedication and performance, stating, “Alex has demonstrated exceptional leadership qualities since his early days at Peak. His promotion is a testament to his hard work and commitment. His passion for the outdoors aligns perfectly with Peak’s mission.” Describing Ford’s versatile skill set, Peak Ski emphasized his ability to excel in various industries and trades.
