Effective Jan 20 Chip Ohlsson will become Planet Fitness´s new Chief Development Officer on Feb 10 Brian Povinelli will start as the company´s new Chief Marketing Officer.
Ohlsson and Povinelli will report directly to company CEO Colleen Keating.
Ohlsson brings three decades of experience in the hospitality industry. He joins Planet Fitness from Wyndham Hotels & Resorts, where he most recently served as executive vice president and chief development officer, leading the development of the company’s 24 hotel brands across North America.
In a media release, Planet Fitness reported that Ohlsson has a “proven track record of building strong relationships with franchisees and driving strategic partnerships and innovative programs.” In addition to his extensive hospitality industry experience, Ohlsson is a former franchisee of a worldwide fast/casual restaurant brand, which provides him valuable insights and perspectives on supporting franchisees.
Povinelli is a seasoned marketing executive with over 30 years of experience working with hospitality and apparel brands and agency experience. He joins Planet Fitness from Marriott International, where, most recently, he was the global head of Marketing & Brand.
As SGI Europe has told, Planet Fitness is booming at the moment.
