Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes are critical for me because I use my feet to read greens.”

Ranked 6th globally by the Official World Golf Rankings, Hovland’s career has soared since his collegiate days at Oklahoma State. With notable victories, including the 2018 US Amateur, he’s become a dominant force on the PGA Tour, securing six titles since turning pro.