Puma has appointed Markus Neubrand as Chief Financial Officer and a member of the Management Board, effective Oct. 1, 2024. The contract of the current CFO, Hubert Hinterseher, will end by mutual agreement on Dec. 31, 2024.

Markus Neubrand most recently held the position of CFO at Guess? Inc. Previously, he served as Group CFO for the luxury fashion brand MCM Worldwide. Before that, he was COO and CFO at premium fashion company Hugo Boss for its key region, the Americas.
At Puma, Markus will oversee Finance, Investor Relations, Legal, IT and Business Solutions.
“We are excited to welcome Markus to Puma,” said Arne Freundt, CEO of Puma. ”He is an experienced finance executive with significant operational, financial planning and capital markets expertise. With his strong knowledge of the industry and people-first approach, Markus is a great fit for the Puma Family, and I am excited to start working with him to write our next chapter of sustainable growth based on brand elevation.”
Puma and Hinterseher have mutually agreed that he will step down as CFO on Sept. 30, 2024, and leave the company on December 31, 2024, after successfully transitioning his duties to his successor.
Starting Oct. 1, 2024, Puma’s Management Board will consist of Freundt (CEO), Neubrand (CFO), Maria Valdes (CPO) and Anne-Laure Descours (CSO).
Puma has recently hired a handful of new key people at its headquarters in Herzogenarauch.