Ketcheson’s appointment is effective June 2, 2025.
The Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omnichannel deployment and contribute to its multi-season, multi-sport strategy. In this pivotal role, Ketcheson will be responsible for driving the company’s global commercial strategy across both Business-to-Business (B2B) and Direct-to-Consumer (DTC) channels.
Adam’s career began at Salomon Canada, and he later joined The North Face where he held a global brand role. He subsequently served as VP of Brand Marketing and DTC at Arc’teryx. Most recently, Ketcheson held the position of Chief Commercial Officer at MEC in Canada.
Rossignol believes that Ketcheson, with his background of over 20 years of extensive experience in the sporting goods industry with all these brands, coupled with his passion for outdoor sports, will make him an invaluable addition to the Rossignol leadership team.
Ketcheson will be based at Rossignol’s global headquarters in St Jean de Moirans, France, and his appointment is effective June 2nd 2025.
