Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO). In that role, the company says, Walton will hold full strategic authority and budget responsibility for all marketing activities at Snipes in the US, overseeing everything from brand positioning to consumer engagement and market growth. She will also be responsible for Snipes Serves, the company’s dedicated community and giveback initiative.
Walton’s career includes leadership roles at Amazon Music, the NBA, Under Armour and LVMH, where she spearheaded global marketing initiatives, brand experiences and consumer engagement strategies.
“Her deep understanding of cultural marketing and her strategic vision will be instrumental in elevating our brand and deepening our connection with our communities,” says Martin Badour, President of Snipes USA. “With her leadership, we are confident that Kelley will drive impactful marketing activations, boost brand awareness, and lead exciting future collaborations and projects to elevate Snipes in the US.”
