Gerard Martinez Costa spent over ten years at Nike, from 2010 to 2021.
Sports Emotion has hired Gerard Martinez Costa as its new Demand Planning Director. Sports Emotion is the owner of the Fútbol Emotion, Basketball Emotion, Ekinsport, Yulava and Ivanca Custom brands.
Martinez Costa has been working for more than 15 years in the sports and retail industry, with expertise in supply and demand planning, sales operations, data analysis and digital business. Most recently, he served for more than three years as Head of Data & Business at Sporttips in Barcelona. Prior to that, he spent over ten years at Nike, with roles including Business Operations Analyst Iberia, Account Operations Manager EMEA South and, most recently, Sales Retail Planning Manager EMEA South.
