Swiss action sports company TSG International AG has announced that it will handle the entire sales process in Switzerland directly from Sept. 1, 2024, and will therefore end its cooperation with its previous Swiss distribution partner Bucher + Walt SA on August 31, 2024. Bucher + Walt will take over the delivery of the products for summer 2024 until the end of August and then withdraw from active sales.
To prepare for a smooth transition to its own sales and logistics structure and ensure pre-sales for summer 2025, TSG will be represented in Switzerland by a new Country Manager from July 1, 2024. The new sales team will be led by Fabian Graf, who has over 20 years of experience in the sports industry. Most recently, Graf worked for POC for over seven years, first as Area Manager and later as Country Manager Switzerland. He will report directly to Marcel Korner, CEO TSG International AG, for strategic market development and to Valeria Carli, Head of Sales and Logistics, for operational tasks.
“Switzerland plays a special role in our global brand presence, as TSG’s headquarters and design laboratory have been located in Zurich since 2005,” said Korner about the changes. “And this is where we develop our products in close collaboration with our riders. By launching and setting up our own sales organization, we want to move closer to our Swiss retail partners and offer them direct and comprehensive customer support from a single source.”
