After signing Arsenal head coach Mikel Arteta as brand ambassador earlier this August, Under Armour now adds one more world-class player to its roster, Liverpool´s Ibrahima Konaté. With the addition of one of the best defenders, the brand is cementing its position in global football, including Antonio Rüdiger (Real Madrid), Ferran Torres (FC Barcelona) and Achraf Hakimi (Paris Saint-Germain), among others.
A commanding starter in Liverpool’s championship-winning backline and vice-captain of the French national team, Konaté is renowned for his strength, composure and elite mentality on the world’s biggest stages. His relentless pursuit of excellence aligns seamlessly with Under Armour’s unwavering commitment to performance and innovation.
Welcoming Ibrahima to Under Armour marks another decisive step forward for the brand. His toughness and leadership on the pitch, paired with his great sense of style and outspoken personality off the pitch, make him the perfect partner in our focus markets of France and the UK, as we look to deepen our impact in football and sportswear across EMEA,” Kevin Ross, Managing Director, Under Armour EMEA, said.
