Tara McRae is the new Senior Vice President of Marketing and Brand Strategy for Puma North America. She is a seasoned marketing executive with a decade of experience at Puma, where she will now drive profitable growth, enhance brand equity, and develop consumer-centric marketing plans across all channels for her region.
McRae will work with Puma’s global brand strategy team, focusing on entertainment and basketball. She will also develop and execute marketing plans for major sporting events, such as the World Cup and the Olympics.
McRae held various marketing roles at Puma from 2006 to 2016. She knows the brand’s culture, values, and target audience inside out.
Before returning to Puma, McRae served as the Global Chief Marketing Officer and Digital Officer at Clarks Originals and as the Chief Marketing Officer at TB12, Tom Brady’s health and wellness brand.
