Petter Northug, a Norwegian star cross-country skier, plans to launch...

Petter Northug, a Norwegian star cross-country skier, plans to launch his own clothing brand. Northug is involved in the company PN Active Wear, which will develop training clothing together with two sponsors of the Norwegian national cross-country ski team sponsors, Swix and Skiforbundet, according to the Norwegian newspaper Finansavisen. Initially, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.