According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour.
SSG, led by John Henry, owner of the Boston Red Sox and Liverpool FC, Arthur Bank, owner of the Atlanta Falcons, and Steve Cowen, owner of the New York Mets, would become a minority stakeholder in the new for-profit company called “PGA Tour Enterprises”.
The PGA Tour, as per Bloomberg, will continue negotiations with Saudi PIF in hopes of reaching a deal that reunites the sport with a major tour for its biggest stars. The aim is to have such an agreement finalized by the end of April, after The Masters – one of the year’s four majors.
