Ping has announced a multi-year sponsorship deal for equipment and accessories with Aaron Baddeley, the 35-year-old Australian golf player who has won the PGA Tour four times. Adams Golf was his previous sponsor for equipment, bags and hats.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
Intelligence, analysis and advice for the global sporting goods industry.
