Poc Sweden and the Swedish Cycling Federation have signed an official partnership deal which will see all Swedish cycling federation teams using Poc helmets, apparel, body armor and eyewear until 2018. The Swedish Cycling Federation consists of around 380 associations, which represent 37,000 members across the country. The federation covers activities in road and mountain cycling - which are the largest – as well as BMX, cyclo-cross, track, trial and para cycle.

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