Poc Sweden has established a partnership with Ritte Bicycles to provide apparel, helmets and eyewear to the California-based road racing team. The initiative will be known as the POC + Ritte Cycling Team and will compete at the amateur level in the western U.S. The team is made up of 17 cyclists including state champions, lawyers, actors, school teachers, architects and NASA employees. Poc, which is owned by Black Diamond, is launching its first helmet for road cyclists this spring. Earlier this year, Poc had announced a three-year partnership with team Garmin-Sharp as well as an exclusive partnership with Volvo Car Group.

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