Poc, which is planning to come out with an innovative cycling helmet for the spring/summer 2014 season, has signed its first cycling sponsorship deal with Gustav Larsson, a Swedish Olympic cycling champion, for its goggles
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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