POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, the Avip concept was recognized with a Design S Award, Sweden's national design award. POC is also the official helmet, eyewear and apparel sponsor for the California-based POC + Ritte Cycling Team and a partner of the Cannondale-Garmin Pro Cycling Team.
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