Polar USA has a new president in Herb Baer. He will oversee day-to-day operations of the U.S. operations of the seller of heart rate training devices. He was formerly executive vice president for North America at Water-Jel Technologies, a supplier of medical devices and over-the-counter products to retailers, medical facilities, sports trainers and the military. He also spent nearly 20 years at Fujifilm USA, and before that worked for the New York Cosmos football (soccer) team and the NFL's World League of American Football.

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