Pon Holdings in the Netherlands has announced that it has acquired the Union brand of bicycles from the Dutch Bicycle Group (DBG). It is the fourth takeover in the bike sector for the Dutch conglomerate, which also owns Derby Cycle, Gazelle and Cervelo. Pon will only market the Union brand, both nationally and internationally, but the manufacturing of Union bicycles will remain with DBG, where it has been going on since 2009. The new owners intend to focus on independent bicycle dealers to expand Union's market position.

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