Prana has appointed Sasha Dietschi-Cooper as vice president of sales, effective Jan. 5, 2015. Reporting directly to Scott Kerslake, Prana' chief executive, Dietschi-Cooper will lead the company's distribution strategies for continued growth in North America, while also working on Prana's brand presence in international markets. Dietschi-Cooper has 16 years of sales and marketing experience in the active apparel and equipment industry. He has been head of North American sales at Burton Snowboards since 2009, after being affiliated with the Burton brand in various sales roles since 2004. Prior to Burton, he was a principal manager of an independent sales agency that represented a range of leading active lifestyle brands.

Topics