Predicting that the Chinese sporting goods market will remain challenging next year, Li Ning says it plans to place more emphasis on footwear in repositioning its product range. After collecting orders for the second quarter of 2012 at its own trade fair, the company reported mid-single-digit increases in prices and high-single-digit increases in order volumes for its footwear products. Instead, selling prices and volumes for its apparel were down by a low-single-digit percentage. Overall, orders were flat for shipments in the second quarter, but they are up for the full first half of next year.

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