PrimaLoft, Inc. has introduced its latest innovation, PrimaLoft Utility. PrimaLoft Utility represents a new design approach and sets “new benchmarks in durability within the realm of synthetic insulation while also providing unparalleled ease of use and care.”
According to PrimaLoft, Utility was designed to redefine the standards for durability and performance of synthetic insulation, proving itself in even the harshest conditions and providing an elevated level of quality that stands the test of time. The outstanding resilience is due to enhanced structural integrity that provides exceptional abrasion and compression resistance. This enables remarkable longevity, a critical component of sustainable design.
PrimaLoft Utility opens up a wide range of applications, from highly breathable garments to those that can withstand the toughest wear and tear. It also features remarkable resistance to washing at high temperatures. The technology, PrimaLoft says, maintains its peak performance even after numerous washings, making it a reliable choice for those seeking high-performance insulation that is also easy to care for.
“PrimaLoft Utility represents a game-changing advancement in synthetic insulation technology. Its enhanced durability, easy care attributes, and versatility empower users to explore new realms of functionality and usefulness,” said Tara Mauer-Mackay, Senior Vice President of Product Strategy at PrimaLoft. “It also enables garments that can last a lifetime, a critical aspect of sustainability that is often under-discussed.”
Key features of PrimaLoft Utility include:
- Maintains thermal performance: PrimaLoft Utility’s unique structure maintains its original thermal values even after harsh wearing conditions, ensuring long-lasting comfort and performance.
- Stretch and compression resistant: The material bounces back effortlessly after repeated movement and prolonged compression, retaining its insulating properties even under heavy use.
- Abrasion Resistant: PrimaLoft Utility’s exceptional abrasion resistance minimizes fiber migration, so it can be combined with a variety of fabrics while maintaining its integrity over time.
- Easy washing: Because PrimaLoft Utility can be washed and dried at high temperatures, maintaining high-performance garments is no longer a problem.
- Design freedom: PrimaLoft Utility’s durability and compatibility with a wide range of fabrics and quilting styles give designers the creative freedom to create unique garments for a variety of uses, from workwear and children’s clothing to outdoor and lifestyle apparel.
- Easy on the environment, PrimaLoft® Utility not only offers exceptional performance but also features up to 100 percent recycled content, efficient manufacturing processes and long life – contributing to sustainable practices.
Early adopters of the new technology include LL Bean and Grizzlyskin. The new insulation is featured in LL Bean’s Men’s Utility Vest and Men’s Bean’s Utility Hoodie and, starting in October, in the Winter Hardshell Jacket from German workwear brand Grizzlyskin, with more brands soon to follow.
