PrimaLoft starts first consumer-facing campaign, making the unseen visible

PrimaLoft has launched its first consumer-facing image campaign for its insulation solutions under the headline “Seek the Unseen”. The advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that have an impact on personal well-being and are not visible – like the insulation in a garment. The ingredient brand’s global campaign is being mostly run with paid media on Instagram and Facebook, added by influencer activations and regional PR projects. All of the activations in the campaign lead to the newly revised website of the U.S. brand, www.primaloft.com.